Architectural Short-Film: Parameters

A three-minute architectural short-film showcasing Parameters' new Minneapolis offices and furniture showroom designed by Gensler. The short-film was commisioned by Architecture Minnesota (AM) magazine, and was conceived, designed, shot and finished by IDE[A] - Imaging the designed Environment [Architecture]. IDE[A] photographers / film-makers included Pete VonDeLinde, Marc Ofsthun, Tom Dolan, Christian Korab and Pete Sieger. Pete VonDeLinde was the Project Director.